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Our studio was asked to develop a new graphic design concept for Pancakes & Waffles from Amsterdam. The property is located in the tourist center of Amsterdam, where you usually find many tourists as well as coffee shops, even literally next door. For Pancake & Waffles, we laid the foundation for the starting point of themes for the graphics during the branding session. Important themes were: playful, colorful, trippy and artsy. The house style and designs are inspired by a neon, glow in the dark, Alice in wonderland, trippy vibe, in line with the environment and the target group.
