Amber Garden Restaurant

We at the True Colours Agency were asked to help with the repositioning, concept & redesign of Amber Garden, a modern Chinese fine dining restaurant located in Amstelveen, Netherlands. The goal was to create a new brand and design concept that well embodies and reflects the core values of Amber Garden, being future-proof and reflecting the passion and culinary artistry of contemporary Chinese cuisine. Our concept is a balance of contrasts—innovation and tradition, East and West, North and South, textures, flavours, temperatures—a multisensory experience designed to make the unfamiliar more familiar with each visit/experience. Amber Garden's graphic identity reflects this cultural immersion without leaning into the stereotypical approach. A fresh, more vibrant and finer design concept that aims to inspire Amber Garden into a new chapter of its culinary journey.