Our studio was asked to create a new concept and design for citizenM's playing cards, which are available in their hotels for guests to use and purchase.

As we both say, 'art belongs in our lives, not tucked away in stuffy galleries'. So, inspired by art movements like pop art and contemporary art, as well as big names like Andy Warhol and Roy Lichtenstein, we brought a bold and colorful new look to the deck of cards. The designs were also applied to several ideas for deliverables, such as pillowcases and notebooks.

The concept is inspired by citizenM's mobile citizen categories, with each suit representing one category: business (spades), cultural (hearts), fashion (diamonds), and party (clubs). Using the citizenM logo as a foundation, we also designed a colorful statement M-print that can be used on the back of the cards and on other products.