Our studio was commissioned to develop a new graphic design concept for Pancakes & Waffles in Amsterdam.

The premises are located in the tourist center of Amsterdam on Oude Brugsteeg. This area is typically frequented by day-trippers and international tourists, as well as coffee shops, which are literally right next door.

During the branding session for Pancake & Waffles, we established the foundation for the themes used in the graphics. Key themes included: playful, colorful, trippy, and artsy. The brand identity and designs are inspired by a neon, glow-in-the-dark, Alice in Wonderland, trippy vibe, in line with the surrounding area and the target audience.