Since April 2013, Utrecht has been home to a new hospitality hotspot: Stan & Co! Stan stands for "the good life," offering a place to enjoy great coffee, slow food, drinks, and music. Our studio developed a logo inspired by the revival of "the good old days"—a time when chefs picked up ingredients from the farm by bike, people took the time to enjoy themselves, and every dish was crafted from local produce. You’ll find this nostalgia reimagined at Stan! This nostalgic feel is brought to life through the hand-drawn bicycle in the logo, menus printed on brown paper, and flyers, posters, and other promotional materials featuring vintage black-and-white photos. In collaboration with the interior designer, we also developed two types of wallpaper for the space.