Strandpaviljoen Deining has been a household name in Castricum for decades. At the end of 2021, a new beach pavilion opened with a completely new look and feel, for which our studio was asked to develop the branding and graphic design concept.

In addition to developing a new graphic design concept, we were also invited to brainstorm a new name. The name chosen for the new concept is: Strand Deining. We drew inspiration for the design concept from the North Sea, the name itself, the creatures of the sea and shore, the seasons, and the emotional value of getting a breath of fresh air. The atmosphere of the design concept is colorful and imaginative, featuring handmade illustrations.

The best-kept secret between city and coast!