AI & the future of Design
It feels like only yesterday that the rise of text-to-image tools began, and it hasn't been that long since ChatGPT was launched either. Since then, we’ve seen a flood of tools and services built on these AI models. Developments are moving incredibly fast. Some tools suggest that designers have become redundant in complex processes like conceptualizing, designing, building, and populating a website. We are nowhere near that point yet!
Tools automate too much, resulting in designs that are generic and soulless.
As far as I’m concerned, the role of AI in the design process is that of a co-pilot; an assistant at the service of the designer.
And such an assistant can be incredibly useful—for automating, inspiring, or creating. Midjourney and ChatGPT are the most widely used, but you can also leverage AI within Figma. There are many handy plugins built on these AI models.
But the art of AI lies in the user who provides the instructions. After all, how do you arrive at a great design rather than a highly polished image that looks flat and lifeless? At our agency, we are definitely still experimenting and certainly not pioneers, but we are having fun with it.
Take a step back and ask yourself: is it actually good, or am I just excited to be playing with a new tool?
And when you use it to design logos and other communication materials for your brand, think like a brand strategist and ask yourself:
What does my brand stand for?
A truly essential question that might seem very simple at first. Yet, it often turns out that it’s not that easy to define and convey it for yourself, because there are already so many brands out there... and so much is already being said and done...
That's where we come in!
During our branding sessions, we work together to reach the core of your brand and translate it into a bespoke design. Let's reveal your True Colours! Schedule a branding session with us and discover how your brand can truly stand out.
