True Colours Agency was commissioned to create a new brand and design concept for a wholesaler where you can find everything you need to craft spectacular drinks, from beer taps and bar tools to ready-to-serve cocktails.

Their mission? To provide you, as a hospitality entrepreneur, with everything you need “to put on a show.” At Empourium, they set the bar a little higher (in every sense) and ensure that every customer enjoys an experience of consistent premium quality and taste without the need for elaborate preparation—a real advantage in times of staff shortages.

By translating their mission into a new design concept, we positioned the brand as the ringmasters of a grand experience, where every drink is a performance. Just as the ringmaster commands the circus, we aim to create the stage where the show can be “poured” (hence the name Empourium) and every drink is a showstopper.