For Sensei Matcha, we revamped the entire brand identity, from the logo and hand-drawn illustrations to animations, packaging, and a cohesive packaging system. 

Rooted in the philosophy of Sensei Matcha—which centers on tradition, mindfulness, and the art of slowing down—we created a visual world that translates these values into a contemporary brand experience. 

As an extension of the branding, we also designed and developed a webshop where everything comes together.