Spark by WLSA is a new online learning platform for sharing knowledge. Students learn how to become the global citizens of tomorrow, activating curiosity, self-reflection, and empathy. Students learn how to become leaders who will inspire their communities.

When we set out to create the visual identity and logo, we wanted to steer clear of symbols like trees, apples, and other biblical associations, as these are distinctly Western. One of our primary goals was to bridge the cultural divide and focus on intrinsic values to connect East and West. That is why we chose a logo that reminds us of fireworks and sparks—something that illuminates us all, while also holding a positive connection to the East. A spark is the first step in building a fire. And what is a fire, if not a multitude of sparks? To make a big difference, we all have to start somewhere. Though small at first, sparks can grow, evolving into brighter stars. Like brighter minds that will change the world, one spark at a time.

Together with our partner Uniqode, we worked on the user journey, with the goal of keeping the platform as simple and stress-free as possible. Students can easily track their progress and find new motivation. They can connect with their classmates and teachers via private messages or join discussions on the class forum. We ensure the platform works on all devices, so students can work wherever they choose.