Welcome to Yuan's Hot Pot: the hottest spot in town! Large pots filled with spicy, delicious broth bubbling away on the street have long been a familiar sight in Chengdu. Founded in the capital of China's Sichuan province—famous for its spices—hot pot began as a simple yet popular street food.

For their introduction to the European market, they decided to open a location in Amsterdam. We were asked to create additional brand elements to help introduce the concept to the new Dutch audience, proudly bringing Chengdu's colorful contemporary art and food scene to Amsterdam.