We created a new brand identity for Amber Garden, a modern Chinese fine dining restaurant in Amstelveen. Fresh, refined and lively. See the project.
True Colors Agency was commissioned to assist with the repositioning, concept, and redesign of Amber Garden, a modern Chinese fine dining restaurant in Amstelveen, the Netherlands. The goal was to create a new brand and design concept that effectively embodies and reflects Amber Garden's core values, ensures it is future-proof, and captures the passion and culinary artistry of authentic Chinese cuisine.
Our concept is a balance of contrasts—innovation and tradition, East and West, North and South, textures, flavors, and temperatures—a multisensory experience designed to make the unfamiliar feel more familiar with every visit. The graphic identity of Amber Garden reflects this cultural immersion without relying on stereotypical approaches. A fresh, more vibrant, and sophisticated design concept that aims to inspire Amber Garden as it begins a new chapter in its culinary journey.
Schedule an introductory call and tell us more about your brand. We usually get back to you the same day!
info@truecoloursagency.com
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