Don't expect the Greeks to be the first to embrace new trends. Greeks are big on tradition. All Greek Streetfood serves authentic recipes from Thessaloniki, Greece, all the way to Birmingham. At All Greek Streetfood, they value the little things, because they believe these are actually the big things in life. The greatest luxury is time. Time for the sun to ripen the tomatoes. To go offline, to be together with friends, your parents, to go out and enjoy real conversations.

One of the brand's core values is being approachable; Greeks are known for being hospitable and friendly toward others. We wanted to reflect this philosophy in our design, so we chose to create "food personas" for the dish names: The Classic Greek, The Sleek Greek, The Big Greek, The Cheesy Greek, and The Veggie Greek. Each Greek has its own hand-drawn face that we use on the menu and the counter.

We drew inspiration from Mediterranean tiles and Greek bistros to arrive at a fresh color palette. We also developed a custom typeface, inspired by hand-painted Greek bistro signs. All of this results in an identity that is steeped in Greek tradition but with a modern twist.