For the Cali-Mex restaurant Los Feliz in Amsterdam, we designed a brand that feels like unpacking your backpack after a California road trip. We love that sense of nostalgia that comes with going through all the memories you’ve collected along the way once you’re finally home. Tickets, menus, and little notes that transport you back to amazing adventures... We created a menu that reads like a travel journal. A collection of memories from Los Feliz: the Mexican neighborhood in Los Angeles. This 'journal' is filled with tickets, menus, and notes that take you straight to the city, where the food tastes better, the days are warmer, the nights are longer, and the drinks are colder. We believe that storytelling is the heart of a brand, and that you really have to go on a journey yourself.