Our studio was commissioned to handle the positioning and design of a new brand identity and website for Proxima: a startup specializing in tailor-made business development.

Proxima means "the next" in Spanish, and that is exactly what they do: help your company take the next step! Sustainable and stable business growth that takes your company to the next level.

In a saturated landscape of business accelerators, growth hackers, and lead generation and sales firms, the challenge was to position this startup in a way that distances them from the stigma of pushy sales companies. We aimed to give shape and color to the benefits of sustainable growth through a contemporary design concept that feels friendly, accessible, and holistic. To achieve this, we created a new visual identity consisting of a logo, brand mark, typography, and a series of illustrations in a sunny color palette to reinforce the brand story.